Monday 20th of April 2026
CV

Élise KEDDAM

Date of birth: September 26th, 1975
Nationality: French
Status: Single

 

Strategic thinker, self-sufficient with good communication skills both written and oral, both internally and externally (at all levels). Ability to lead / manage / influence without direct authority. Conflict resolution, a global outlook and team player.
Strong technical and commercial skills with knowledge and experience within all main food segments: Bakery, Dairy, Beverage, Convenience food and Blenders.

ACADEMIC BACKGROUND


1993-1999 E.S.C.O.M.
(École Supérieure de Chimie Organique et Minérale) French institution of higher education specialising in chemistry
Atomic and molecular structure, formulation, energetics and kinetics, organic and synthetic organic chemistry, bonding and structure in organics, solid state chemistry and phase properties, analytical and electrochemistry, industrial chemistry.
Lessons in finance, marketing, strategic management, sales, law and communication.
1996 - Degree: Licence de Chimie (the French equivalent of Bachelor's degree in Chemistry) with honours
1995 - Degree: Deug in Physics and Chemistry awarded upon completion of two years of undergraduate studies
June 1993 Degree obtained: Baccalauréat (the French equivalent of A levels) in Maths, Chemistry and Physics at Henri IV High School, Paris


WORK EXPERIENCE


2011 DANISCO Dupont, Paris, France
www.danisco.com
Food ingredient producer
EMEA Regional Product Manager Emulsifiers (nov 2015-)
Responsabilities
Overall accountability for execution of the BU-E strategy in the industry
Provide input on strategy and long-term planning
Member of the Bakery industry team
Design and manage the industry action plan
Regional pricing and profitability of the portfolio
Gather, analyze and communicate market intelligence
Manage the portfolio life cycle
Work with QNFS on complaint resolution
Prepare and execute product launches
Commercial lead on innovation projects
Sales Manager - SAFI France - DuPont N&H-IB - ex Danisco
Responsabilities
Pilot applications/innovations projects in Baking
Negotiate national and European contracts
Establish the commercial strategy for three years upto the final consumer by conducting market studies and a conceptual approach to the market.
Specialised in emulsifiers, enzymes and gums.

2006 - 2011 ASHLAND AQUALON FUNTIONAL INGREDIENTS
www.aqualon.ashland.com
Paris, France
Regulated Industries - Europe - NV 15 M€      

Key Responsibilities: Manage strategic growth programs within Scandinavia, Benelux, France, United Kingdom

Corporate Account Manager Europe :

  • Build strong customer relationships, contact all levels at accounts especially targeting key technical decision makers, participate in strategy and implement through Gate process
  • Negotiate contracts at key accounts
  • Manage activities and motivate 5 European distributors and sales organization for Food and 2 distributors for Pharmaceutical and 2 for Cosmetics
  • Differentiate products from commodities, develop application areas including market analysis and research

New Product :

  • Lead European new market opportunities by Push (analyze potential of our ingredients) and Pull (analyze expectations from the market) and lead European launches
  • Team member of the Food Marketing Team
  • Write internal and external marketing communications (leaflets, sales presentations)
  • Organise international shows FIE, HIE, IFT, CpHi, InCos

2000 - 2005 HONEYWILL AND STEIN LIMITED, Sutton, Surrey, UK
Speciality chemical distribution company
www.imcd.co.uk
Business Manager Ireland
Control all sales in Ireland
Turnover £4.7 million
GC £0.61 million
Plan and follow the marketing strategy
Plan and follow the sales according to established budgets
Manage 2 sales representatives and a sales and orders assistant
Carry out presentation to customers
Supervise the stock, deliveries
Manage customer accounts
European Business Assistant Manager
Department AV 4 M€ /year
Follow a port-folio of European companies
Find new markets, new customers
Follow the R&D
Negotiate sales
Supervise delivery and exports
Follow sales compared to established budgets
European Product Manager
2200 Mt of product/year NV 6.5 M€ and AV de 330 k€/year
Establish distribution network through sister companies
Establish procedure for drumming operation
Manage a team of 10 sales people for the range of product
Animate and follow the sales according to established budgets
Advise internally (to the sales people) and externally (to the customer) about the technical use of the products
Negotiate purchase
Supervise planning of the stocks
Create drumming operations

1998-1999 Gilette - Final year project - 6 months, Reading, Berkshire, UK

Synthesis, formulation and analysis of new polymers for personal care use

1997-1998 Kodak Limited - Industrial placement - 9 months, Harrow, Middlesex, UK
Photographic processing research and modelling experiments

Summer 1997 Laboratoire de Recherche des Musées de France, Paris, France
Evaluation of the deterioration degree of cellulose nitrate combs by FTIR, attempts to slow it down
June 1996 Elf Atochem, Levallois-Perret, France
Computer implementation of procedures for the maintenance of standards of accuracy on balances
August 1995 Centre National de Recherche Scientifique, Paris, France
Work on a research project synthesis and analysis of medicines
July 1994 Boiron, Ivry-sur-Seine, France
Manufacturing and packaging of small pills

INDUSTRY APPLICATION COURSES


· Project management – Demos (2008)
·
    Animate distributors – Cegos (2007)
    · Situational Sales Negotiation course 1 and 2 – Baygroup International (2007)
    · Selling on the internet – Chartered Institute of Marketing (London, UK – 2000)
    · The fundamentals of selling – Chartered Institute of Marketing (London, UK – 2000)
    · Finance for non financial managers – Guilford Business College (London, UK – 2001)
    · Managing people effectively – Guilford Business College (London, UK – 2001)
    · Art of Conducting meeting – Reed (London, UK – 2002)
    · Starting your own business evening classes – Sutton University (Sutton, UK – 2004)

· Encapsulated ingredients training – Balchem (New York, USA – 2000-2001-2002)
· Phosphates training – Astaris (London, UK – 2000-2001-2002)
· Bakery course – Time to rise (CCFRA, UK – 2001)
· Emulsions and emulsifiers – The essential guide to stable products – LFI (Leatherhead, UK – 2002)
· Advanced starch training – Roquette (Lestrem, France – 2003)
· Hydrocolloid chemistry – CP Kelco (Leatherhead, UK – 2003)
· Emulsifier training – IMCD (Mechelen, Belgium – 2004)
· Flavours training – IMCD (Mechelen, Belgium – 2004)
· Using milk components – Benefits and opportunities – LFI (Leatherhead, UK – 2004)
· Caramel colour training – Sethness-Roquette (Lestrem, France – 2005)
· Batters and breadings – LFI (Leatherhead, UK – 2005)
· Cellulosic chemistry – Aqualon (Zurich, Switzerland – 2003- 2005)

· Collaboration de publication – Understanding Smart Foods from the British Nutrition Foundation, 2001

LANGUAGES


French: First language
English: Fluent, TOEFL Computer Based Jan 04 : 280/300
Spanish: Moderate

SPECIALISED FORMATION


Computing skills system :
Windows and Macintosh, software : Microsoft Office, SAP 4.6, Adobe Photoshop, Turbo Pascal, Canvas, Lotus Notes.
Animation :
Voluntary work at a neighbourhood centre helping children with remedial difficulties
Camp counsellor for children
Holder of a first-aid emergency diploma
Others :
Advanced Certificate in Wines & Spirits from the WSET - B grade
Photography
Horseback-riding qualified instructor
Sailing qualified instructor
Full, clean driving licence

Copyright © 2010 E.K.